Mtv affiliate program

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About This Listing Here we have a very nice FR in Very Good condition, Gorgeous purple colour, frets are in good shape with only a little wear, guitar has a few minor bumps and scratches, most notably near the controls, electronics are all working fine, pickups up sounds good, H-S-S setup with a coil tap on the bridge operated by pushing on the tone control. Guitar plays well switch has a little scratchy sound, but is functioning without issue Weight is 3. This is their story.

VJ is a fun and informative ride, told through the eyes of the five people who experienced the MTV phenomenon from the most intimate perspective possible.

This book is a joyride! Gavin Edwards is the author of five books on music. Girls in cages! TV executives on blow! Dudes in eyeliner! Chicks with guitars! Pyrotechnics, consumerism, fame, destruction and shamelessness! Anyone who came of age during the glory days of MTV will be-page by page-steadily transported right back to your boyfriend's parent's wood-paneled den, to savor once more the life-changing lessons of decadence and magic we learned from cable TV.

And for gossip, it's packed tighter than one of Heart's spandex bustiers. One of my favorite books of the year. A relentlessly entertaining book, an endlessly quotable volume. In addition, the trend of free markets in the world and the trend of economic globalization also act as the stimulations for its foreign market entry. The most important one is that MTV has strong excess capacity, for example, it has advanced manufacturing and transmission technology, the substantial entertainment content, the well-capitalized foundation and the rich experience in marketing.

All these factors are necessary for MTV to entry the global market. While, there are some encouraging forces preventing MTV from its global expansion. Firstly, it lacks cultural understanding, and it is hard for MTV to adapt to different markets because of different economic, political, and legal environments. Secondly, in order to be global, it must invest more money in its expanding businesses so that their costs are mounting up.

The third one, national control barriers exist in some counties, for example, there are some tight restrictions to regulate media field in China. In order to enter the global market successfully, all these negative factors should be taken into considerations. Think global, Act local All their programming strategies presents concept of think global, act local.

Their programs combine local personalities and global youth value, universal music. In short, they are the programs locally produced and globally shared.

Entry strategy All together it has 5 representative strategies: 1. Divide MTV into a few regional channels which include both the same global music programs and some programs produced and broadcasted in local languages. Put large profitable margin on rating and advertising income. Taking China as example, it is hard for MTV to enter central TV system at the beginning, so it targets on local cable TV system, and then enlarges its coverage to local TV system, finally enters the central TV systems.

They also pay more attention to the public relationship activities. And MTV aims at building regular communication and well relationship with relevant government departments, and does long-term research of viewing behavior and takes part in public service activities on regular basis.

The last one, MTV is very good at using local comperes and it is also the magic weapon on the way to be global. For MTV makes great success in global brand building, we can summarize its successful foreign market entry experience into 3 parts: it combines Internet, TV, and telecommunication though cooperation and joint venture establishment; it integrates regional resources, such as local teams of professionals and comperes; it retains the original strategic character and proposition of brand while undertakes constant tactical innovation in program development, think global, act local.

From material resources mentioned before, we can draw a conclusion about characters of partners in all business models. About the financial strength, they must be financially stable. What is more, they must have a good record in sales performance. Besides of those, the geographic and customer coverage must be large and their product line compatibility should be strong enough. Furthermore, they should have good connection, no matter with their business partners or with local governments.

The last but not the least, MTV put emphasis on their professionalism. Whether they have professional and reliable teams is of vital importance for their further development. Business model For its business model, it includes 2 parts all together: operation and income sources. MTV permits DVD industries, print media and clothing factories to use its intellectual property rights, such as trademarks, patents, or technology under defined conditions.

It usually refers to produce some consumer products. For MTV belongs to knowledge- intensive industries, the process of franchising always go like this: the first step, MTV pays copyright fees to five music companies every year, and then sells its goods or services to other companies to make profit.

Besides of licensing and franchising, joint ventures is another common form in its business model. MTV chooses CCTV to establish joint venture, there two major reasons: the first, CCTV is state-run station, and it will be helpful to reduce political, legal, cultural and economic risk. Why China? China has becoming the global major economy since late of last century, and it has million youth populations, which is the target audience of MTV, and the number is equivalent to the total populations of US and Russia.

Besides, China has million TV households, million cable subscribers and 3G mobile users has reached million. Those statistics revealed that China is the huge market that cannot be ignored by any ambitious global transnational corporation who want to become the global leader in their industries. Furthermore, China has gradually opened its market to the foreign companies, especially after joining into WTO.

Chinese government has made allowances for the entry of foreign products and services into China, at the same time China takes part in the exportation of massive manufactured products to the world. China is undergoing a rapid change and creates an unprecedented environment for the foreign company to cultivate its profit in this huge market.

Two-thirds of young Chinese adults say they are interested in Western countries, and majority of them are attracted to the lifestyles and culture of developed countries Temporal, Since the current young generation in China is quite different from their parents, they are eager for individualism and freedom, appealing for different and uniqueness, therefore, popular culture including fashion, style and music become their ways of expression.

These characteristics of Chinese young people demonstrate an implication for MTV that China is a ready and potential market, because this segment of the market matches the value of MTV as a global brand.

Entry of MTV in China market The biggest challenge faced with the overseas media company into Chinese market is the tight regulation controlled by Chinese government. Although the Chinese government tends to open its television industry to overseas media giants, its regulations on foreign media have still been tighter than other Asian countries. These regulations have restricted those foreign media company to develop its business too fast. In the early days, the Chinese government only allows limited hours and broadcasting right in China, MTV English Channel can only be aired in 3 star hotels and other establishments owned by foreigners or targeting foreigners In China during to However, the year of marked a turning point for the foreign media companies, Chinese government allowed three foreign television channels to enter into Guangdong province via local cable system Xu, Since then, the distribution channels of MTV have expanded to 45 cities with exposure to 60 million households with hourly programs in various television and radio stations in China Temporal, Besides the broadcasting distribution channels via cable, MTV China also built up alliances with other Chinese local media companies to distribute its programmes through internet and mobile.

In , MTV established an alliance with China Mobile to provide music services to its million plus subscribers, and this cooperation gives MTV a position in China wireless and digital music market Temporal. In , the strategic cooperation with Baidu.

In , MTV further signed contract with Ku6. Firstly, it implemented the Chinese local culture and ideology through joint ventures with Chinese local media. This award has to target the local Chinese audiences with the same lists of award for Chinese artists, but in order to keep its global image, MTV also brought in Western pop stars to the award for its international profile Anthony.

The first awards show has achieved a great success, which had a 7. SMG is one of the largest and fast growing local media companies in mainland China, and MTV is one of the first foreign broadcasters to develop a joint venture with it. This fashion and style show targets the Chinese young people who are interested in fashion, styles, movies, and others in entertainment industry to award the local talents who are successful in their own fields. The advantage of the joint ventures is the clearance of the political or regulatory limitations and the distribution of foreign television channel and licenses concerning, hence increase the efficiency of the localization of MTV in China Anthony.

LimitationIn terms of success of localization of MTV China, MTV has made a great effort and a big step among the overseas media companies in China, however, it is still facing the constrains or limitations if MTV aims to play the dominant role in Chinese entertainment television industry. In nationwide, the competition among the local entertainment TV programmes produced by other local TV stations, for instance, Hunan Satellite TV, has never been fiercer.

The local TV station has more audience base, and variety of distribution and promotion channels and know Chinese culture better, MTV China is yet far behind the competition with them. Industry Analysis According to Five Forces Framework model, we have done our analysis for MTV China about its industrial competitive landscape and its relationship with other industries. The threat of the entry of new competitors. Generally speaking, funds always inflows into places with high yield, so when a media industry has a high return on investment, it will attract lots of potential competitors.

In the hearts of young people around the world, MTV already means fashion and popular, it would have certain difficulty to change their formed impression. Moreover, the high requirement of the content producing helps MTV China to form a higher entre threshold, especially in the technical requirement field, which makes other potential competitors face certain entre challenge.

However, these two rivalries have totally different mode of operation in Chinese market. Channel [V] as the main rivalry to MTV has done great job in extending programmes and distribution channels. Media product, unlike the other ordinary products, has the features of secondary sale, so its buyers include the audiences and the advertisers.